The Requirements of Working to a Brief

Briefs:

• A brief is something giving to somebody as a guideline or set of instructions about a task or job they have to complete.  
• A commission is an instruction, command or role given to someone or a group of people.
• The term tender is used to describe a situation where a client will advertise their brief and production companies will pitch ideas and proposals. The client can then decide who want to do the brief. 
• You can respond to a brief by setting a theme, maintain credibility and also leave out weak arguments. 

Reading a Brief:

When following the brief for our Esting, we had set guidelines that we had to follow for our animation to be viable for the Esting competition. Some of things that we had to follow were:

• The animation had to be 10 seconds exactly 
• We had to use the E4 logo
• We had to use soundtracks that E4 use for their Estings
• It had to be stop motion

These things were part of the nature of the brief that we had to follow. 

Negotiating a brief:

• When we had the brief, we didn't have many things to negotiate in the fact that most things were already set for us, being the things that I listed above. If we didn't follow the brief, our entry wouldn't have been taken into consideration.
• When you take on a brief from a client or employer, both parties have to come to an agreement about the brief before it can go ahead. If you don't understand the brief, the product can end up being wrong and you could end up not getting paid. 
• The constraints that we faced were only to do with copyright for sound affects and the things that the brief had that weren't up for negotiation, being time limit, and it having to be a stop motion. Constraints that you could face when responding to a brief re things that are pre-set, like soundtracks and and things like copyright issues, similar to the constraints that we faced. 
• The only amendments that I had to make to my Esting was something to do with the sound being out of time on a certain point, other than that, there wasn't anything.
• There may be amendments to be made to the budge if there isn't enough money for the production to be made or if the production takes longer than expected. There may be amendments needed to the outlines in the contract depending time, being if enough time is given, or if the money in enough for the amount of work. One final thing there may need to be amendments needed for are personal fees. This can be discussed because of equipment used, travel and crew members. The fees can be made more if the production company feels that the fees are to low. 

Opportunities:

• Somebody might respond to a brief to negotiate certain parts of a brief, or to get a better understanding of what the brief wants so that they can get the production done right. 
• Opportunities that i had for self-improvement were for me, the camera working section. I've previously not had much experience with  camera, so I can say that I've definitely improved in my camera skills. 
• New skills that I learnt were to do with the camera and lighting. I also created new skills in clay modeling and building a set. I also developed my editing skills as i had to do colour grading as my camera skills still aren't the best and because shots were taken in different parts of the day.
• At some points I had to multi-skill with sorting out the camera, being lighting or moving it around and moving the clay around, and adjusting it. 
• The thing that I contributed to the brief is my bowling animation/ESting. It was a stop motion animation where the bowling ball was rolled down an alley and hit the pins and bounced back off the pins and splatted, turning into the E4 logo.